Hi there! I’m Samantha, and I play with language for a living. You see, I own Flip Script Media, a UX copywriting and content strategy agency, and Undertone.io, a language design studio that specializes in conversational and voice user interface design. In other words, voice and tone are my thing. My linguistic background, paired with my passion for tech and AI, empowers me to help brands communicate with consistency, clarity, coherence, and above all, compassion. ❤️
Sure, AI offers endless opportunities. These new challenges are both exciting and scary. However, it’s important to remember what’s at the heart of it all: people. Forget AI-first, and lead with your heart. Compassion is the key to fostering meaningful and symbiotic human-AI relationships steeped in intimate emotionality and understanding. Thanks to AI-powered conversational environments and zero interface technologies, humans will be immersed in the most interconnected and intuitive of ways. But, how do we move away from creating these fragmented moment-based user experiences? Is the term “experience” still relevant in regards to these new immersive realities? It’s simple: compassion; it has no boundaries and is universally understood by all. That, and contextual personalization will empower us, as industry leaders, to make the shift from technology-enabled user experiences, and allow us to connect within our new immersive reality. But, that does beg the question: If compassion can be taught to machines, could we not teach it to humans? And, if we can create emotionally intelligent machine does that mean AI could potentially save humanity?