Heather Wilde is CTO of ROCeteer and is also known as the Unicorn Whisperer because of her special focus on entrepreneurs. She is a professional growth expert, executive coach, best-selling author, and speaker. One of the founding team of Evernote, co-founder of TWIP, she has won awards for writing, technology, coaching and mentorship.
A patent inventor and game designer, she is paving the way for other women to do the same. She has appeared on Huffpost Live, ABC News, Mashable, BBC News, Huffington Post and the Wall Street Journal and many other industry publications. Her clients cover five continents and she trains companies on many tech topics.
Wilde's writing spans issues relevant to all entrepreneurs. She lives in Las Vegas.
Attention spans are at an all-time low. People are making more choices per day than ever before, adding to a rise in Decision Fatigue. By creating UX that removes choice, we are at a crossroads, visually and ethically, to create products that can help or hurt this trend.
As applications get smarter, design becomes more spartan.
Augmented Intelligence allows us to be more anticipatory with our software, and user experience turns into a world of distraction-free notifications rather than endless buttons and keypresses.
In this talk, we’ll examine the trend toward proactive design and the cultural shift it is creating.
As the barrier to entry lowers, more people are discovering the life of entrepreneurship. In this workshop, we will teach participants how to understand whether or not an idea is commercially viable, how to define their target market, be prepared for the demands of the capital raising process, file a business plan and know how to give an effective pitch.
We will teach you the key fundamentals that you need to strike out on your own and create a new business.
This session covers the following topics –
- Odds of getting capital
- Why you must be great
- Be prepared for the demands of the capital raising process
Capital raising documents, including:
- elevator pitch
- executive summary
- business plan
- live presentation
- General principles for presentations
- Common mistakes in pitching
- How to give an effective pitch