From Data Geekery GmbH
I am the founder and CEO of Data Geekery GmbH, located in Zurich, Switzerland. With my company I have been selling database products and services around Java and SQL since 2013. Ever since my Master’s studies at EPFL in 2006, I have been fascinated by the interaction of Java and SQL. Most of this experience I have obtained in the Swiss E-Banking field through various variants (JDBC, Hibernate, mostly with Oracle). I am happy to share this knowledge at various conferences, JUGs, in-house presentations and on my blog. Here’s my conference and JUG talk schedule for the most recent time: http://www.jooq.org/news.
How Modern SQL Databases Come up with Algorithms that You Would Have Never Dreamed Of (vJUG Live session)
SQL is the only ever successful, mainstream, and general-purpose 4GL (Fourth Generation Programming Language) and it is awesome!
With modern cost based optimisation, relational databases like Oracle, SQL Server, PostgreSQL finally keep up to the promise of a powerful declarative programming model by adapting to ever changing productive data without performance penalties. Thousand-line-long, complex SQL statements can be run in far below a millisecond against billion-row strong tables if database developers know their ways around the SQL language - and the best news is: It's not that hard!
In this talk, I'll show how the SQL database will constantly outperform any hand written data retrieval algorithm - or in other words - how SQL, being a logic language, is the best language for business logic.